We are honoured to have partnered with Guyra Paraguay, an incredible charity that is working on the conservation and restoration of the San Rafael reserve. This is one of the largest remaining pieces of the Atlantic Forest = Mata Atlántica. It is the ancestral home of the Mbyá Guaraní tribe and countless indigenous animals and plants.
By replanting yerba maté trees in the reserve in an unique organic agroforestry model, they generate income for the tribe and prevent further deforestation. They also teach local farmers how to grow Yerba maté themselves, which creates more profit and preserves the soil richness.
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In Paraguay, sharing a cup of maté is an invitation to friendship. A ritual of connection and celebration, where a single cup is shared equally among people from all walks of life, rich or poor, old friends and complete strangers. We are inspired to honour these cultural traditions and carry on the spirit of connection to our London home. We will pass the maté bottle to you by curating art and music events across the city. Subscribe below to stay tuned.
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